Introduction

In marketing, brand equity refers to the value of a brand and is determined by consumers’ perception  of the brand. Brand equity can be positive or negative. If consumers think highly of a brand, it has positive brand equity.

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover all you need to know in other to build a strong brand equity.

Deliverables: At the end of the course, participants should be able to:

  1. gain insight into the basic pillars of marketing.
  2. gain an understanding of what a product really is, how to manage pricing and make decisions about channels.
  3. gain an understanding of what a product really is, how to manage pricing and make decisions about channels.
  4. define the elements and list the steps for building a sound communication strategy.

For whom: Marketers, Communication Managers, Sales Managers

  • Marketing Fundamentals
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  • Product, Pricing and Channel Decisions
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  • Building Strong Brands
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  • Communication Strategy
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Course Features

  • Duration : 2 day
  • Max Students : 1000
  • Enrolled : 0
  • Re-take Course : 0
  • Assessments : Self
Price :
₦ 20,000

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