Learn how to track the customer journey and drive loyalty. Understand how to use data to create more personal communications with customers and prospects. This course will give you the confidence to create retention strategies that work for your organisation.
Deliverables: At the end of the course, participants will:
- Understand the real nature of customer loyalty and the true meaning
- Understand how customers interact, use and buy (or not) from your brand
- Use analytical methods to measure customer retention and loyalty
- Plan and target a customer contact strategy, using online and offline communications
- Implement and evaluate the success of your customer retention strategy
sales and marketing teams and customer service representatives looking to attract and compel existing customers, leading to repeat business and referrals.
Understanding Your Customer
Measuring Loyalty & Your Strategy
Making it Work in Practice