All staff within an organisation are responsible for the delivery of professional customer care, but there are always those who play a key role and are the first point of contact with clients. These people can influence future sales by ensuring that the current contract or order runs as smoothly as possible, making the client feel they are truly important and that their concerns and problems matter.

The Lorache Academy customer relationship management and retention training course is designed for experienced customer service professionals who have a client-facing role for key accounts over the duration of two days. This course gives the skills and techniques needed to enhance your customer service skills and enable you to provide exceptional customer service. The course is particularly relevant for people who are the key internal contacts for major customers.


  • The meaning and application of CRM
  • Benefits of CRM to companies and consumers
  • How to implement CRM best practices
  • The importance of bonding and building loyalty with customers
  • How to build long term customer relationships

For whom

  • Customer Relationship Managers
  • Any individual who uses the CRM – Customer Relationship Management System
  • Customer Service Representatives
  • Customer Service Executives
  • Sales Support Representatives
  • Call Centre or BPO Executives
  • Business Development Executives
  • Receptionist

Course Features

  • Duration : 2 day
  • Max Students : 1000
  • Enrolled : 0
  • Re-take Course : 0
  • Assessments : Self
Price :
₦ 20,000

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