Introduction

This course introduces Customer Relationship Management (CRM) and provides the skills and knowledge required to develop, manage, build and maintain customer relationships. You will develop an understanding of customers and how to meet their divergent needs and how to develop and maximize customer data to establish targeted customer approaches. The course will examine relationship marketing as it relates to CRM, review the benefits of interactive Web sites, Computer Telephony Integration (CTI) and other technology solutions as potential tools to develop and manage customer service systems. This course will also examine market segmentation as a means to deliver customized marketing programs.

Deliverables:

  • The meaning and application of CRM
  • Benefits of CRM to companies and consumers
  • How to implement CRM best practices
  • The importance of bonding and building loyalty with customers
  • How to build long term customer relationships

For whom:

  • Customer Relationship Managers
  • Any individual who uses the CRM – Customer Relationship Management System
  • Customer Service Representatives
  • Customer Service Executives
  • Sales Support Representatives
  • Call Centre or BPO Executives
  • Business Development Executives
  • Receptionist

Course Features

  • Duration : 2 day
  • Max Students : 1000
  • Enrolled : 0
  • Re-take Course : 0
  • Assessments : Self
Price :
₦ 20,000

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