This course covers the core areas of direct marketing, from offers and propositions to copywriting and design — across digital, direct, and integrated marketing — all designed to get participants thinking from a direct response perspective, with detailed examples and step-by-step applications throughout. Participant at the end of this course will come away with a firm grasp of direct marketing’s best practices and the practical strategies needed to implement them successfully

Deliverables: At the end of this training, participants will understand the benchmarking concepts in direct marketing. Participants will also understand how to plan direct marketing using SWOT analysis.


For whom:

Marketing Coordinators, Managers and Directors

– Copywriters

– Account Executives

– Business Owners

– Marketing Consultants and Specialists

– Fundraising and Nonprofit executives

– B2B and/or B2C Marketers



Course Features

  • Duration : 2 day
  • Max Students : 1000
  • Enrolled : 0
  • Re-take Course : 0
  • Assessments : Self
Price :
₦ 20,000

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