Behind every successful product is a team of talented and experienced product managers. Contrary to popular belief, successful products don’t simply happen by chance. Quite the opposite – every step of the product’s journey from conceptualisation to reaching end-user is carefully planned and orchestrated. Professional product managers are responsible for creating and optimising all aspects of the product’s strategy. They ensure that product’s development, manufacture, packaging, branding, marketing, pricing and distribution all happen in accordance with the company’s predetermined objectives. They don’t play a hands-on role in the design or creation of the product, but instead ensure it achieves its goals.
The role of the product manager differs from one organisation to the next. Nevertheless, the product manager will usually oversee all aspects of market research, product strategy development, communications management, product development and marketing, customer feedback analysis and more. They are, in essence, the linchpin of the business intelligence used to create and distribute successful products. For those with the skills, knowledge and confidence to thrive in product management, career opportunities worldwide abound!.
At the end of the course, participants should have:
- developed a comprehensive product road map that is informed by a product vision and strategy.
- Developed product management skills applicable to various business disciplines, including project management, marketing, user experience, and business analytics.
- Developed the skills to create go-to-market strategies and measure product performance using key metrics.
- Product Managers
- People who want to transition into a Product Management career