Introduction

Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. In this course, developed at the Lorache Academy  , participants will learn the pillars of strategy execution–analysis, formulation, and implementation–and how to use the 4A model to effectively approach strategy execution. Finally, this course also contain an  extensive discussion on tools for setting up modern companies to enhance and maximize sales

Deliverables: At the end of the course, participants will:

  • Understand and manage the tool set that modern companies use to incentivize sales in the short term;
  • Prepare an agency brief on sales promotion;
  • Set up a sales promotion plan;
  • Implement and verify the effectiveness of a sales promotion plan

 

For whom

Marketing and communication managers

  • Sales promotion in the context of the marketing communication mix
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  • The objectives of the sales promotion
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  • Development of the promotional programme
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  • The main tools of sales promotion
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  • Offline promotion techniques
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  • Online promotion techniques
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  • Trade and consumer promotions
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  • Promotional activities and brand protection
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  • Agency brief preparation
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  • Best practice and guidelines
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  • Case studies: recent campaigns, successes and failures
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Course Features

  • Duration : 1 day
  • Max Students : 1000
  • Enrolled : 0
  • Re-take Course : 0
  • Assessments : Self
Price :
₦ 15,000

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