The course will introduce the participant to the world of marketing and, specifically, social media marketing. You will cover a high-level overview of various marketing terms and see exactly how social media marketing fits into your overall marketing strategy. You will learn about social media strategies that you can incorporate into your marketing, budgeting for social media as well as frequently used social media marketing terms.
- Formulate a social media marketing strategy suited to your needs
- Implement effective social media marketing campaigns
- Influence your brand awareness by leveraging multiple social media channels
- Build relationships and foster engagement with your target audience.